Friday, November 24, 2017

7-Eleven $7 Date Night Deal a Home Run


Brand marketing is but one of the marketing strengths of 7-Eleven.  Regular readers of this blog know that it was back in 1969 that 7-Eleven trademarked the Slurpee and began it drive into retail foodservice with vigor.  One of the others in leveraging the power of limited time offers (LTO’s) according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Now 7-Eleven new LTO is a one-stop dating deal that includes a large hot pizza, a Coca-Cola beverage and a one-night Redbox movie rental for less than $7 total. The deal runs through Jan. 2 at participating 7-Eleven convenience stores.

To take advantage of the offer, customers can purchase a large triple cheese or pepperoni pizza for $5.55. They will receive a pizza box-top coupon good for $1 off a pizza purchase and a code for a free one-night Redbox movie rental that's good right away. Pizza lovers can save another $1 when a two-liter bottle of any Coca-Cola beverage is added to the sale of a large pizza. The code can be used at the time of purchase, or on a later visit.

There will be a unique Redbox promo code will come attached to the top of 7-Eleven whole pizza boxes while supplies last. It can be entered at any of Redbox's more than 41,500 U.S. kiosks for a one-night DVD rental until its Jan. 14 expiration date.

There are more than 2,500 Redbox kiosks are installed at 7-Eleven stores nationwide. To locate a kiosk, film fans can enter their ZIP codes at redbox.com/locations or download the Redbox app, which lets users find a location, browse and reserve movies in advance.

Laura Gordon, 7-Eleven vice president of marketing and brand innovation "This is the first time 7-Eleven and Redbox have teamed up for a pizza and movie-night offer, and fall is the perfect time for a movie and meal deal," …"Temperatures drop, it's getting dark earlier and people are looking for at-home entertainment options. What's better than large hot pizza, ice cold Coke and a free movie night?"

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Thursday, November 23, 2017

Need a Thanksgiving Dinner for 8 Delivered it is not too late.

Did not plan to cook, but friends and family are migrating to your house today.  Well it’s not too late to find a restaurant, grocery store, or catering company that can fill your table with a great meal and make you look brilliant.  According to Steven Johnson, our the world’s leading Grocerant Guru® of Tacoma, WA based Foodservice Solutions® your best bet just might be go online an order from UberEats. 

In a new first-of-its-kind national study with 1,400 mystery shoppers found that UberEATS has the fastest delivery time (35 minutes and 31 seconds, on average). The study was conducted by SeeLevel HX with mystery shoppers ordering food through apps from UberEATS, Grubhub, DoorDash and Postmates in five major cities: Atlanta, Los Angeles, Chicago, Boston and Dallas. Note you can try any and all of these delivery services today to get the Thanksgiving Meal on short notice.
The study measured more than 20 other aspects of the delivery, as well, including driver attentiveness and whether the hot food was still hot on delivery. Service Average Delivery Time Total Cost (including delivery fee and tip):
1.       UberEats: 35m31s;
2.       Postmates: 40m12s;
3.       Grubhub: 50m22s;
4.       DoorDash: 42m01s;

Lisa van Kesteren, CEO of SeeLevel HX  stated "Our study also showed that for all four delivery services, both the car and the driver were rated as professional and clean for 98% of the deliveries," ... "This should be reassuring for restaurant services considering third-party delivery services."
In terms of managing customer’s expectations, DoorDash did the best job with 92% of deliveries that were delivered either early or on-time based on promised delivery times.
Across the cities surveyed, Atlanta had the overall slowest delivery time (45 minutes and 41 seconds), while Los Angeles came out fastest at 39 minutes and 20 seconds.  So if your friends just showed up, and other are on the way it’s not too late to call or go online and order from UberEats, Postmates, GrubHub, or DoorDash!  Happy Thanksgiving and let me know if you ordered at the last minute and how your meal was. 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Wednesday, November 22, 2017

Shop More Cook Less Holiday Actives replace hours in the Kitchen.

The undercurrents of a cultural holiday shift in family traditions is underway as more and more families opt for  actives over hours in cooking, cleaning, and doing dishes according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Skiing, walking, running, shopping, binge-watching TV or sports are preferred over cooking from scratch according to Johnson.
Consumers are forgoing the traditional home-cooked Thanksgiving feast in return for something less time consuming and panic-inducing specifically grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  Today as regular readers of this blog know restaurants, grocery stores, liquor stores,
A new report from the National Restaurant Association says nine percent of consumers will be eating Thanksgiving dinner out, four percent said they would buy a complete meal prepared locally. According to our Grocerant Guru® 84% of ‘home cooked’ meals with have at least one fresh prepared item on the table from either a grocery store, restaurant, bakery, or mail order
Sure most of you know that our team identified the 65 Inch HDTV Syndrome first but this holiday shift holiday’s is an undercurrent that progression from Thanksgiving plans even just six years ago has moved the needle even more. Even recently Forbes noted that nearly one in four diners are not going to do all the work of fixing Thanksgiving dinner. 
So where did the NRA survey say consumers were going to go to eat Thanksgiving dinner?  According to the NRA survey, 31 percent of diners eating out said they go to the same specific restaurant for Thanksgiving, with another 30 percent saying they will head to a restaurant they usually go to for general special occasions. Eighteen percent said they will use Thanksgiving to try a restaurant they have never been to before.
The team at Foodservice Solutions® wants to wish everyone a happy holiday season and no matter if your off skiing, boating, running, shopping, binge watching your 65 Inch HDTV, or cooking from scratch we wish you well. 

Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us


Tuesday, November 21, 2017

Royal Farms Famous Fresh Chicken Dinner


Most convenience stores have found success selling fresh food with the over whelming  majority of them are known for selling fresh hot coffee and breakfast itmes, others lunch but at Royal Farms they are known for their Chicken Dinner.

While Royal Farms are open 24 hours a day, the c-store is focused on its freshly-prepared foods, like fresh, never frozen chicken. The item can be prepared and breaded on site in a variety of ways, including off the bone, on sandwiches and in salads and that sets it apart from other C-stores according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Royal Farms has a line of grocerant niche Ready-2-Eat or Heat-N-Eat  items like soda, milk and water, the 5,400-square-foot store and gas station features its own line of snack items, such as Chesapeake-flavored potato chips, nuts and fresh-baked items with  both Indoor and outdoor seating,.

Fresh means fresh at Royal Farms and customers respect and appreciate fresh food according to Johnson.  At one recent New Jersey store opening it was reported that “buzz surrounding the store’s opening continued well into the lunch rush the following day, where cars frequently had to circle the lot to find parking with all of more than 50 parking spaces filled. Motorists started parking on entrance driveways, and wait time for chicken orders timed out at close to 30 minutes.”


What is your brand doing better than the competition?  What are your customers willing to wait for?  Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Monday, November 20, 2017

Cheers to Barnes & Noble Kitchen


Did you ever ask yourself what’s with book retailers and food?  The team at Tacoma, WA based Foodservice Solutions® never has as they have and continue to nourish the intersection interactive participatory grocerant niche foodservice.
Barnes & Noble wants customers to toast the holidays at one of its full-service restaurant concepts that they continue to expand. Success does leave clues and the restaurant development program has proven to be one of Barns & Noble’s successes. 
Some of the new stores have a smaller-format footprint of about 10,000 sq. ft. with seating for 110 in the full-service restaurant and patio. The new format has a counter bar also offers wine and craft beers on tap. The company said the Kitchen was designed to be “a comfortable environment for customers to browse and buy.”
The menu offers a range of appetizers, salads, entrees, shareable items and desserts. Prices for entrees range from $14 for grilled cheese and tomato soup to $22 for plancha-cooked salmon with tabbouleh salad and basil dressing. Side vegetables are $4 to $5. Specialty coffees and other drinks are also on the menu. 
Retailers the ilk of Ikea, Tiffany’s, Tommy Bahama and Pinkies Liquor stores all have retail foodservice programs that are driving incremental sales and profits.  Is your brand expanding?  Would a grocerant niche Ready-2-Eat or Heat-N-Eat fresh food program make sense for you?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Sunday, November 19, 2017

Bojangles’ Seasoned Fried Thanksgiving Turkeys

Do you want a little extra time with the family this Thanksgiving, then leave your turkey day to Bojangles’. Bojangles has a one-of-a-kind Seasoned Fried Turkey that serves up to eight family members.  The Turkey comes fully cooked and is the perfect grocerant niche Heat-N-Eat mainstay for any family holiday table.
Bojangles Heat-N-Eat turkey is prepared using Bojangles’ proprietary seasoning. The first Oven-baked then fried, the turkey is then vacuum-sealed and frozen to lock in freshness and that authentic, Cajun-inspired flavor and Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks the Bojangles seasoned turkey is a great way to expand the Bojangles brand.
You had better hurry as Bojangles’ says it will probably run out of turkeys. You can pre-order a turkey from your local participating Bojangles’. You can also create an amazing Thanksgiving when you add Bojangles’ holiday favorites like our Mashed Potatoes and Gravy, Green Beans, Bojangles’ Cajun Pintos, Mac ‘n Cheese, Bojangles’ Dirty Rice, and of course, the made-from-scratch buttermilk biscuits. And for dessert, try Bojangles’ hidden gem—the individual baked sweet potato pies.
Grant Springer, senior director and head of culinary innovation at Bojangles’ stated  “If you enjoy spending time with family and friends and savoring quality food without hours of tiring prep work, you need to grab a Bojangles’ Seasoned Fried Turkey,” says. “It seems like everyone is selling turkeys this holiday season, but we guarantee you’ll be able to taste the excellence of our incredibly popular, delicious turkey.”

The price suggested for the Bojangles’ Seasoned Fried Turkey begins at $39.99 at participating locations only. How are your expanding your brand this holiday season?   Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.


Saturday, November 18, 2017

Captain D’s Holiday Happiness

Differentiation does not mean different it means familiar but with a twist according to Steven Johnson, Grocerant Guru® at Tacoma WA based Foodservice Solutions®.  This holiday season Captain D’s is focusing on the family; making meal time a happy time by making it fresh, making it simple, by  time saving time cooking giving consumer more time to spend with the family, shop or just watch sports.
Captain D’s, created the ultimate family meal experience to help take the stress out of figuring out meal time. This year staying true to the brand, Captain D’s is offering a seasonal special on their 10 Piece Family Fish Meal. For only $19.99, a family of four to six people can sit and enjoy 10 pieces of Captain D’s famous batter dipped fish, complete with two family-style sides and plenty of hushpuppies.
Bob Kraut, Chief Marketing Officer of Captain D’s stated “The holidays are a joyous time but as we all know too well, can also lead to not enough ‘time in the day.’ That’s why at Captain D’s we want to help families take a moment to relax and enjoy a wholesome, quality meal together,” ..  “We’re excited to offer this Family Meal Deal for the first time ever; we think it’s the perfect balance of value and satisfaction for those busy times when cooking is just not an option.”
Yet there is more as this Black Friday, Captain D’s is encouraging folks to pass on the poultry, and enjoy something different: a freshly prepared fish meal made with high quality ingredients at an affordable price. Expanding their platform of  customer interactive D’s Club members will receive an exclusive offer to encourage them to stop in during their shopping as well as special e-gift cards for Facebook fans on Cyber Monday. 
It doesn’t stop at fish, though. The 48-year-old brand is standing by its commitment to making affordable seafood available to everyone with other seasonal offers for families, with a wide variety of choices from the Ultimate Seafood Platter to the all-new 36-piece Butterfly Shrimp Platter. How is your brand saying Happy Holidays?

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.