Regular
readers of this blog know that success does leave clues and according to
Tacoma, WA based Foodservice
Solutions® Grocerant Guru®, Steven Johnson customers are dynamic
not static brands must continue to evolve to maintain customer relevance.
This year two iconic
North Carolina-born brands are celebrating milestone birthdays this year: Cheerwine is turning 100, and Krispy Kreme Doughnuts is turning 80. To
mark the sweet occasion, the two brands are bringing back the soft drink that
caused a frenzy with its debut last year: Cheerwine Kreme and in case you don’t
know Cheerwine Kreme tastes like Cheerwine with a hint of Krispy Kreme’s
Original Glazed flavor.
From now through
September, Cheerwine Kreme is available in 2-Liter and 20 ounce bottles in
major grocery chains and select convenience stores in North Carolina and South
Carolina, and online at Cheerwine.com.
Joy Ritchie Harper,
Cheerwine’s head of marketing stated “We’re grateful to the generations of
Carolinians who’ve made it possible for Cheerwine to spend the last century,
and Krispy Kreme to spend the last 80 years, delighting their taste buds and
being part of their special moments… “Cheerwine Kreme is a celebration of
uniquely Carolina tastes and our deep roots in the region. We had such an
amazing response last year in the Carolinas that we had to bring it back for a
limited time, especially during such a milestone year for both of us.”
Cheerwine Kreme isn’t
the first time Cheerwine and Krispy Kreme Doughnuts have collaborated to make a
one-of-a-kind treat. Back in 2010, the two joined forces to bring fans
the Cheerwine-filled Krispy Kreme doughnut, which sold out in many shops during
its limited availability.
Not all brands last
100 years or 80 years but one thing that is for sure if you want your brand to
survive, thrive, and stay relevant your brand must be dynamic not static. Partnerships are a great way for brands to
extend value while edifying the relationship with consumers.
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment
opportunities. Has your company had a
Grocerant ScoreCard completed, Grocerant Program Assessment, or new Grocerant
niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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